How to showcase local products and the potential of a region

IMPLEMENTATION

An interactive room installation, where:

  • cress had to be harvested from a vertical garden
  • salami on elastic bands to pull down from the ceiling
  • a cucumber mountain to grate a salad with your neighbor

 

HEARTFACT

By dissolving the ordinary setup of an engagement with produce and initiate a playful encounter, people were more receptive to the beauty in front of their doorstep.

 

CONTEXT

Collaboration with Neumanns Cafe promoting local products.

Wild and Root cooking workshop Berlin
Wild and Root Supper Club Neumanns Berlin
Wild and Root Food Lab Event Berlin
Wild and Root Supper Club Neumanns Berlin

CAN THIS ANALOG ENGAGEMENT WORK IN A DIGITAL WORLD?

Well, let us fire up your imagination! How about …

1

Veggie Tattoos

Local veggie tattoos that show where we bought our produce

2

First Aid Kit

A digital or analog First Aid Kit with fresh local products and a training to learn about their benefits

3

Card Game

A Happy Families card game (german Quartett) for regional food where you gain knowledge about your local providers

4

Get-Away-Bike-Map

A Get-Away-Bike-Map to discover farm shops, friendly cows and warm-hearted people

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