How to crack up big figures of food waste and visualizing the value of our waste

IMPLEMENTATION

  • We curated a night with a menu guiding through the different places where food is wasted: on the field, while processing, at the retailer and at home.
  • For each course we invited an expert that would give us a better insight of his/her main challenges.
  • Meanwhile we served rescued food, presented in outstanding ways that triggered a change in perspective and a challenge to trust your senses rather than labels.

 

HEARTFACT

By combining a culinary experience and inviting experts that answered many questions from the audience, guests could get a deeper understanding of the alarming situation.

 

CONTEXT

Cooperation with Sophia Hoffmann & Isla Coffee for the campaign AbfallFreitag for BSR

Wild & Root Kreativagentur, Lebensmittelkonzepte
Wild & Root Kreativagentur, Lebensmittelkonzepte
Wild & Root Kreativagentur, Lebensmittelkonzepte
Wild & Root Kreativagentur, Lebensmittelkonzepte
Wild & Root Kreativagentur, Lebensmittelkonzepte

CAN THIS ANALOG ENGAGEMENT WORK IN A DIGITAL WORLD?

Well, let us fire up your imagination! How about …

1

Zero waste currency

A zero waste currency: You buy food that needs to be saved and get credit to buy produce in a store

2

From hand to hand

An interview series about people working at different parts of the food chain

3

Creative mind

An online challenge to be as creative as possible with your declared food waste

4

Food memories

A podcast around food memories, where we talk about emotional moments around food

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