We live in distant times. Icelanders are urged to hug trees to overcome isolation and Germans start to home-bake their beloved sourdough bread, in a desperate attempt not to be the only living klops in the apartment. We suddenly realize: Emotional connection has become our most precious asset. It always has been.
For decades, sustainably-motivated companies have been providing us with offers to reconnect. And yet it takes a genuine experience to make it clear how far we have distanced ourselves from our environment: Suddenly we feel with true integrity what it actually means not to know where our flour comes from or who harvests our vegetables.
Self-experience is the missing link, creating actual bonds with the beautifully empowering values behind sustainable brands. We need more than spoken words. A language that reaches beyond our minds. Food can be this language. It is the one original language we have, as a species, as beings and as a globe – the subtext that unites us all.
We are witnessing a pivotal moment for bringing the value of food back into people’s lives. At Wild & Root, we create sensorially engaging food experiences which allow playful self-awareness. We are blurring the line between art installation and marketing craft, encouraging an interactive dialogue with sustainable ideas.
Together, let’s find your narrative, craft participatory campaigns and empower your team. Because we simply can no longer afford to live in emotional disconnection – also from an entrepreneurial point of view.
It’s the dawn of a new business imperative. The business world becomes more female and starts to invite qualities of empathy and awareness. Emotions strengthen brands and teams across the industries, and lead them also into an economically sustainable future.
This is a shoutout to all business humans, ecopreneurs and wild-hearted nature enthusiasts: Together we can change the world. Let’s bring emotion positivity to business, sustainable values to life and some more honesty to all our plates.
Join us. Tune in to a New Economic Heartbeat.
#NewHeartbeat #ConnectionSustains
As sustainability can be very blurry, we came up with our own criteria that we consider as being important when it comes to an approach that is sustainable for environment, society and economy. Here are 36 reasons to be loved by us.
How you treat your employees and other fellow-humans
How you organize and structure your business processes and activities
Which criteria you take into account regarding your products / services
